Leslie Fisher: Fresh Design Implementation

Description

Background

Leslie Fisher, a prominent figure in the field of educational technology (EdTech), had an existing website that served as a hub for educators seeking valuable insights and resources. However, the site suffered from an outdated design, lacked responsiveness across devices, and lacked flexibility in content management. Recognizing the importance of modernization and adaptability in today's digital landscape, Leslie Fisher approached us to revitalize her online presence.

Approach

Our team embarked on a comprehensive redesign journey, prioritizing three key elements: modern aesthetic, responsive design, and customizable block content. Firstly, we conducted thorough research into Leslie Fisher's audience demographics and their evolving preferences. Armed with insights, we crafted a sleek and contemporary design that resonated with educators while maintaining a professional demeanor. Next, we implemented responsive design principles, ensuring that the website seamlessly adapted to various screen sizes and devices, providing a consistent user experience across the board. Finally, we integrated a customizable block content system, empowering Leslie Fisher to curate and showcase content dynamically, catering to the diverse needs and interests of her audience.

Execution

The redesign process began with a collaborative ideation phase, where we worked closely with Leslie Fisher to conceptualize the vision for her new website. Through wireframing and prototyping, we iteratively refined the user interface, focusing on intuitive navigation, clear communication, and engaging visuals. Leveraging the Vue.js framework for frontend development, we implemented dynamic components and animations to enhance user engagement and interactivity. Additionally, we integrated ExpressionEngine with the Bloqs add-on, allowing Leslie and her team to effortlessly create, edit, and organize content blocks, ensuring flexibility and scalability for future updates.

Results

The launch of Leslie Fisher's revamped website marked a significant milestone in her digital presence journey, with a near instant 10% increase in contacts for bookings. The modern aesthetic, responsive design, and customizable block content received overwhelmingly positive feedback from educators, enhancing user engagement and retention. With improved accessibility across devices, educators could seamlessly access valuable resources and insights, fostering a stronger sense of community and collaboration within the EdTech sphere. Furthermore, the flexibility afforded by the customizable content blocks empowered Leslie Fisher to adapt and evolve her website in response to emerging trends and audience preferences, ensuring long-term relevance and impact in the ever-evolving landscape of educational technology.