Newport Beach Cosmetic Surgery: 10k Page Migration for SEO Optimization

Description

Background

Newport Beach Cosmetic Surgeons, a leading authority in aesthetic enhancement, sought to elevate its online presence to better serve its clientele and expand its reach. With a sprawling website comprising 10,000 pages, the challenge lay in migrating content seamlessly while optimizing for search engine visibility (SEO) and enhancing page speed for a superior user experience. Recognizing the importance of these objectives, Newport Beach Cosmetic Surgeons entrusted us with the task of revitalizing their digital platform.

Approach

Our approach centered on three key objectives: SEO optimization, seamless migration of 10,000 pages, and page speed optimization through image optimization and static caching. Firstly, we conducted a comprehensive SEO audit, identifying opportunities to enhance visibility and drive organic traffic. Leveraging insights gleaned from the audit, we implemented strategic keyword optimization, structured data markup, and meta-tag optimization across the website to improve its search engine ranking and click-through rates. Secondly, we devised a meticulous migration plan, ensuring minimal disruption to existing content while seamlessly transitioning to a more efficient content management system, ExpressionEngine with Bloqs and static caching. Lastly, we focused on optimizing page speed by implementing advanced techniques such as image compression, lazy loading, and static caching to reduce load times and enhance user experience across devices.

Execution

The execution phase commenced with a thorough analysis of Newport Beach Cosmetic Surgeons' existing website architecture and content structure. Through careful planning and coordination, we orchestrated the migration of 10,000 pages to their new ExpressionEngine site, preserving content integrity and optimizing for search engine crawlability. This involved automated imports of 9500 pages, and building out the remaining 50 in the new Bloqs structure. Concurrently, our team worked diligently to optimize page speed, employing industry-best practices to streamline code, compress images, and implement static caching mechanisms. Rigorous testing and performance monitoring were conducted throughout the process to ensure optimal functionality and responsiveness across all devices.

Results

The launch of Newport Beach Cosmetic Surgeons' revamped website yielded significant improvements in search engine visibility, user engagement, and overall performance. With enhanced SEO optimization, the website experienced a marked increase in organic traffic and higher search engine rankings, increasing by an average of 16 points for their primary keywords, driving greater visibility and attracting qualified leads. Furthermore, the seamless migration of 10,000 pages ensured continuity of content while providing a more intuitive and user-friendly browsing experience. The implementation of page speed optimization techniques resulted in faster load times, reducing bounce rates and increasing user satisfaction. Overall, Newport Beach Cosmetic Surgeons' enhanced online presence positioned them as a trusted authority in cosmetic surgery, fostering stronger connections with existing clientele and attracting new prospects seeking premium aesthetic services.